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New Normal is a term in business and economics that refers to financial conditions following the financial crisis of 2007-2008 and the aftermath of the 2008–2012 global recession. The term has since been used in a variety of other contexts to imply that something which was previously abnormal has become commonplace. It has been described as a cliché. The term arose from the context of cautioning the belief of economists and policy makers that industrial economies would revert to their most recent means post the 2007-2008 financial crisis. The 2010 Per Jacobsson lecture delivered by the head of PIMCO, Mohamed A. El-Erian, was titled "Navigating the New Normal in Industrial Countries". In the lecture El-Erian stated that "Our use of the term was an attempt to move the discussion beyond the notion that the crisis was a mere flesh wound...instead the crisis cut to the bone. It was the inevitable result of an extraordinary, multiyear period which was anything but normal".〔 The term has subsequently been used by ABC News, BBC News, the New York Times, and formed part of a question by Candy Crowley, the moderator of the Second U.S. presidential debate of 2012. ''The Australian'' newspaper gave the term the title "Cliche of the week" noting that its use had increased from 50 uses a month in 2002 to 700 by May 2011.〔 ==External links== *("The New Normal is Actually Pretty Old", New York Times, January 11, 2011 ) 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「New Normal (business)」の詳細全文を読む スポンサード リンク
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